*A PODCAST — POWERED BY STARTUP GROUP

Not So
Obvi­ous

The obvious answer is rarely the real one. Long conversations with people figuring it out in real time.

FIRST EPISODES — COMING SOON

We’re recording now

The first conversations are in the diary and the edit. Episodes land here as they go live, and you can follow the show wherever you listen so you catch the first one.

ABOUT

The reason something worked is rarely the obvious one. Not So Obvious is where people talk honestly about the calls that only made sense later* — work, life, craft, and what it taught them.

*HOSTED BY HARLEY FERGUSON & MATHEW MARSDEN — RECORDED IN CAPE TOWN